Advertising sales for local newspapers
Sell more ads without hiring more reps
We bring you local businesses that want to pay to reach your readers, at scale.
The Valley Herald · Advertiser inbox
Last sync 2 minutes agoFrom scrape to signed
We build the list, grade it, write the emails in your paper's voice, contact them and follow up.
Ad Outreach
At Scale
How we sell more ads for your Newspaper
There are thousands of businesses in a county and no sales team has the hours to work all of them. We work all of them, and your reps get the ones that answer.
We build the list ourselves
We scrape every business in your coverage area and check the addresses before anything goes out. We do not buy from Apollo or ZoomInfo, so you are not emailing contacts that forty other agencies already burned through.
We grade before we send
Every business gets a grade for how likely it is to buy advertising. The strong ones go out first and get the longest follow-up.
We keep following up
Almost nobody buys off the first email. A business stays in the sequence until it becomes an advertiser or tells you to stop, so when a budget resets or a new owner takes over, we are already in their inbox.
Your advertisers are protected
You send us everyone on your books and everyone your reps are working, and we pull them out of the list before the first email goes out. You can add names any time.
Nothing sends from your domain
Outbound runs on separate domains we register in your paper's name and warm up for two weeks first. Your newsroom email and your subscriber email are never involved.
There are not enough hours in the day
Your sales reps do not have enough time in the day to pitch every single business. We do.
Enterprise Pricing Available
Fill out our intro form and we will create your package.
- Sending domains registered in your paper's name
- The originated lead list for your coverage area
- Grading on every business before anything sends
- Campaign copy written in your voice, approved by you
- Follow-up on everyone who does not answer
- The dashboard your sales manager works from
- Your suppression list, enforced before the first send
- A report every quarter on what it produced
What publishers ask first
Are you replacing our sales team?
No. Your reps still own every relationship and every close. They stop building prospect lists and dialing people who never pick up, and they start the day with a list of businesses that already wrote back.
What about our current advertisers?
You send us a list of everyone on your books and everyone your reps are working, and those businesses come out of the list before the first email goes out. You can add to that list whenever you want.
Does any of this send from our domain?
No. Outbound runs on separate domains we register in your paper's name and warm up for two weeks first. Your newsroom and your subscriber email keep running the way they always have.
Where do the leads come from?
We scrape them ourselves from public sources for your coverage area and check every address right before we send to it. The list belongs to you, so if you cancel you keep the domains, the inboxes, and every business we found.
Do you guarantee revenue?
No. We guarantee the work and not the result. You get the list, campaigns going out every weekday, follow-up on everyone who does not answer, and every reply in your dashboard. It is month to month, so if it is not paying for itself you stop.
Tell us about your market
We will come back with what your list looks like and what the first ninety days would cost.
- Your paper and your coverage area
- Roughly how many advertisers you have now
- How many reps are selling today, if any
No setup fee · month to month · scoped to your market