Sponsorship sales for local newsletters

Get your newsletter sponsored

We find the local businesses that should be sponsoring you and then we do the outreach for you. At scale.

New reply
Marco's Bistro asked for the rate sheet.
Meeting booked
Holt Real Estate, Thursday at 2.

Pittsburgh Pulse · Sponsor inbox

Last sync 2 minutes ago
3,247
Verified leads
1,812
Emails sent
14
Interested
5
Meetings booked
Needs a replyMeetings bookedSponsorsArchive
Marco Silvestri, Marco's Bistro2h
Yes, interested. Can you send the rate sheet and your last three issues? We were thinking about doing something in May.
Dana Holt, Holt Real Estate4h
Booked you for Thursday at 2. We are opening a second office in the spring so the timing is good.
Jen Park, Park Dental1d
I run two locations in Squirrel Hill. What does a monthly sponsorship cost?
We contact the local businesses your readers already spend money with
Home servicesRestaurantsReal estateHealthcareRetailGyms & fitnessAutoLaw firmsBanksContractors

From scrape to sponsored

We build the list, verify it, write the emails in your newsletter's voice, send every weekday, and follow up for months.

Newsletter
Sponsor Outreach
At Scale
Scrape your market
Verify the emails
Register your domains
Warm up two weeks
Write the campaign
Send every weekday
Keep following up
Route replies to you
Scrape your marketVerify the emailsRegister your domainsWarm up two weeksWrite the campaignSend every weekdayKeep following upRoute replies to you

How we get your newsletter sponsored

Sponsorship sales is a second full-time job. Finding prospects, verifying contacts, writing outreach, and following up for months is the highest-leverage work you never get to, so we do it for you.

We build the list ourselves

We scrape the local businesses most likely to sponsor you and check every address before anything goes out. We do not buy from Apollo or ZoomInfo, so you are not emailing contacts that forty other agencies already burned through.

Every email is verified

Every address gets checked right before we send to it, so bounce rates stay low and the campaigns keep reaching real inboxes.

We keep following up

Almost nobody sponsors off the first email. A business stays in the sequence until it becomes a sponsor or tells you to stop, with check-ins at 3, 6, 9, and 12 months. Budgets change, and when they do we are already in their inbox.

Your domain never touches outreach

Outbound runs on two cold-email domains we register in your name and warm up for two weeks first. The domain your readers trust is never involved.

Replies land in your dashboard

Every reply, every warm lead, and every no in one action inbox, so nobody gets forgotten. You decide who to call and who to close over email.

There are not enough hours in the day

You write every issue and you grew the list. The part that makes money, calling local businesses to sponsor you, never happens because it takes forever. We have the hours.

After you sign up

Setup takes two weeks because sender reputation takes two weeks. Here is the whole schedule.

Step 1Day 0

Domains purchased

We register two sending domains in your name and set everything up. They stay yours.

Step 2Days 1–14

Warm-up

The new domains build sender reputation slowly while the scraper collects and verifies leads in the background.

Step 3Day 14

First sends

Campaigns activate and ramp daily, building to about 120 sends a day across six inboxes.

Step 4Day 21+

Replies come in

Warm replies start landing in your action inbox. You decide what to do with each one, and everything else runs itself.

Step 5Month 1+

Long-tail nurture

Anyone who did not reply gets check-ins at 3, 6, 9, and 12 months, until they say stop.

What 120 emails a day looks like

Emails sent per weekday~120
Emails sent per month~2,400
New businesses contacted per month~1,600–1,900
Expected warm replies at a conservative 1%16–19 / mo

Pricing

Month to month, cancel anytime.

One-time setup
$50once

Domains, inboxes, scraper, sequences, warmup, and go-live.

Monthly
$250/mo

Everything that keeps the system running. Charged at signup, then every 30 days.

Setup and your first month are both charged at signup, plus a 3% card processing fee, so you pay $309 today and $257.50 every 30 days after that.

White-glove service is an optional add-on. We run the campaigns, sell the sponsorships, and close the deals ourselves. Priced separately, in addition to the setup and monthly, so email us for pricing.

Get sponsored

Secured by Stripe · month to month · cancel anytime

“This is the same system I built for my own newsletter. We did about $6,000 in sponsorship revenue in our first 3 months.”
Collin D. · The Lancaster Ledger · Lancaster, PA

What operators ask first

Will this hurt my newsletter's sender reputation?

No. We send from two dedicated cold-email domains, never from your newsletter domain. If a cold domain ever has a problem, your subscribers do not even know it exists.

What if I already use Beehiiv, Substack, or Mailchimp?

We work with all of them and do not replace them. Your newsletter keeps publishing exactly the way it does today.

Who does the prospect actually reply to?

You. Replies land in your dashboard's action inbox, and you decide whether to call them or close the loop over email.

Why not just buy lists from Apollo or ZoomInfo?

Those lists are bought and resold to every agency in the country, the same contacts are getting hammered by forty other people, and almost none of them are local businesses that would sponsor a newsletter. We build the lists ourselves from Google Maps, Yelp, and Chamber directories, and we verify every email before it sends. Lower bounces, real reply rates, and prospects who are genuinely a fit.

How does billing work?

The $50 setup fee and your first $250 month are both charged at signup. A 3% card processing fee is added to each charge, so you pay $309 today and $257.50 every 30 days after that. Month to month, cancel anytime.

Do you guarantee I'll land a sponsor?

No. How many sponsors you close depends on your list, your market, and how you handle the replies once they come in. What we guarantee is the work: verified local prospects, campaigns running every weekday, and every reply landing in your dashboard. It is month to month with no contract, so if it is not paying for itself you stop.

Can you do this for a business that is not a newsletter?

Yes. It works for print papers, for any kind of email list, and for most B2B businesses that need a steady flow of warm conversations. Email collin@lancasteraiguy.com and we will talk through your specifics.

Tell us about your newsletter

Sign up and we start building your sponsor list the same day. If you have questions first, email us and we will talk through your market.

Email us
What you get from day one
  • Two sending domains registered in your name
  • A verified lead list built for your market
  • Campaigns going out every weekday
  • Every reply in your dashboard
Get sponsored

$50 setup · $250 a month · cancel anytime